10 Styling Secrets
to Get Camera-Ready for Stunning Headshots

Let’s convey your personality to your audience! You have a gift to share and your headshots will reflect that. That’s the light we want others to see too. It’s career namaste! After your session, you’ll be ready to leverage your new headshots with your brand imagery across print, digital and social media platforms for growth! By the way, did you know that posts with images get more engagement–like 37% more?! It’s neuroscience. We process images faster than text. We are also built for human connection. Use it to your advantage–grow, succeed, thrive…

Want to know what to wear and how to get ready for your headshot? Read on for my top 10 wardrobe and hair & makeup secrets to get camera-ready to be effortlessly fashionable for your professional headshots.

Dress to Impress

1. A solid choice

   Solids are always in style! They keep eyes on you rather than what you’re wearing. Reserve that bold, striped or herringbone pattern for your next business mixer instead. Rich, saturated hues like red and navy are power colors that captivate. Jewel tones like amethyst, emerald and topaz work beautifully on a variety of skin tones and backdrops. You can’t go wrong with neutrals like cream, tan, olive or charcoal. I suggest being mindful of black & white together or apart because they can be contrasty. They can also be less flexible depending on the lighting and background. Black on slate grey or white on a high-key background are classic and elegant though!

2. A cut above the rest

   Your top will act to frame your face. Our eyes are drawn to skin and you want focus to be on what matters–your face. For that reason, select a three-quarter or long sleeve with a neckline that won’t fall below the crop. Save your peekaboo shoulders and plunging neckline for date night. Button-ups are universally flattering. Women may also opt for a scoop, crew, v-neck or halter top. Closely-fitted (not tight) clothing lends a cleaner look so tends to be the most flattering.

3. Audience matters

   Know who your audience is and how you want to come across. Your outfit should appeal to your ideal client. Are you in a creative field? Flaunt your edgy aesthetic. Financial analyst or lawyer? Add a blazer or jacket for a tailored, sophisticated look. Healthcare professional? Pair a scoop neck with a cardigan for a softer, approachable vibe. Still can’t decide? I love helping my clients sharpen their image and hone in on what works best for them and their professional audience. Just ask!

4. Look back to get ahead

   Will your backdrop be a seamless paper, corporate office, yoga studio or natural landscape? Consider how your outfit compliments or blends with the scene you’re in, whether you’re getting a studio headshot, an environmental portrait or both. This will help influence your color palette and the formality of your wardrobe too. Tailor your choices to your environment for a well-planned, sharp image.

5. Accessorize and add layers

   Accessories add visual interest and show off your personal style. Wear a statement necklace, some dangly earrings or a classy scarf (a tie for men) to instantly stand out. Change your whole look with the addition of a cardigan, wrap, blazer or jacket, for example. It’s an easy way to switch things up for multiple looks. Hats, rings, sunglasses, watches and props can add a bit of storytelling to your headshot, especially if you’re going for a personal branding session. Bring options!

Your Self Makeover

Ladies–most of this is for you.
Gentlemen–don’t skip over this part!

1. Treat yourself

   Now is the time to put the focus on you, literally! Consider scheduling a cut and color a week before your headshot session, so it falls most naturally. The day before, groom your eyebrows and get a fresh manicure. Your hands may come into play as a built-in prop. Men’s nails should be well-manicured and moisturized too. Guys–have your facial hair professionally trimmed or go for a clean shave with some lead time to let your skin cool down.

2. Tame your locks

   Whether you do your hair at home or book an appointment for a same-day blow out, aim for a face-framing hairstyle that is recognizably you. Put some attention into smoothing any flyaways. Also, opt for products that will add shine over matte sprays to avoid greasy hair under lights. Pack them along with you for touch ups.

3. Love the skin you’re in

   Preparation is everything! Start upping your water intake at least a day ahead for a hydrated, radiant look. You’ll want clean, moisturized skin as well, including your hands. Use an oil-free liquid foundation for even coverage that looks good on camera. Dab and blend concealer under your eyes and on blemishes. Keep powder on hand to reduce shine on set. Guys too–especially if you’re bald and proud.

4. Eyes, cheeks and lips

   For professional headshots, I recommend a soft and natural makeup palette with neutral shades–pinks and browns. Wear a lipstick or lip gloss color that you feel comfortable and empowered in and would wear to an important industry event. Men should moisturize with lip balm.

5. Finishing touches

   Emphasize your best features–those amazing eyes. Finish them off with eyeliner or dark shadow along your upper lashes and mascara to define. Pop! Now you’re stunning and ready to slay the competition!

Bonus Tip

“Makeup blending and hair smoothing are two of the most important aspects of a professional-looking headshot because people’s eyes usually go to what’s out of place first. When one’s features are also played up, the subject shines.”
–Jo-Ann DiLorenzo, Hair & Makeup Artist

On Authenticity

You want people to recognize and identify with the real you, so ultimately wear what you feel confident and authentic in. Now you’re ready to step foot on set… I can’t wait to capture you! Ready to get to work?

Shine on set,
Leila